07 January 2011

thirty eight

so, i saw a commercial on tv for champion, claiming that they "invented the sports bra". and i got to wondering.. did they really? so to google i went. turns out - they didn't. well, not exactly. in 1977 a university of vermont student, an avid runner, noted her bras weren't holding up. with 2 others students, she sewed together 2 jock straps and the sports bra was born. they then founded a company called "jogbra" the next year (read here). it seems in the 1990s playtex purchased jogbra (read here). and now champion has a line called jogbra, and does indeed claim that they invented it "more than 20 years ago" (read here).

so i'm not really sure.

what i do know is that sports bras aren't really all that comfortable for most people. and at least according to some researchers, the perfect one has yet to be invented (read here). well.. get on that people!

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